Shing Chew

Shing Chew is a creative leader with a diverse background in copywriting and creative direction. They have directed sports documentaries, produced K-Pop music, and collaborated on numerous notable brands, earning recognition from prestigious award shows such as Cannes Lions and The One Show. Currently, Shing serves as the Head of Creative SEA at TikTok, where they lead the creative team in crafting culturally relevant content. Their previous roles include Group Creative Director at McCann Worldgroup and Creative Director at R/GA, where they honed their skills in both regional and global markets. Shing's educational background includes a Bachelor of Mass Communications with Distinction from Queensland University of Technology.