Simone Yu is a Product Manager specializing in Ads Attribution and Measurement at TikTok since September 2025, following experience as a Junior Consultant at Bruin Consulting. With a diverse background, Simone has held roles such as Senior Consultant at Adobe and Product Management Intern at Cosm and CBRE. Key achievements include spearheading digital marketing efforts for LA Hacks, resulting in significant follower growth and participant engagement. A graduate of the University of California, Los Angeles with a Bachelor's degree in Statistics & Data Science, Simone has also contributed to various research projects at prestigious institutions, including Johns Hopkins University and Yale School of Management, while gaining hands-on experience in audiovisual support and tutoring.
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