Ted Bergeron

Ted Bergeron currently serves as the Head of Industry for Specialty Retail & Ecomm at TikTok, focusing on creating long-term business value for innovative retailers and ecommerce brands. Prior to this role, Ted spent nearly a decade at Facebook, where Ted led the Automotive vertical in Australia and New Zealand, achieving outstanding sales growth and earning recognition as a media industry leader. Ted's earlier experience includes positions at The Monkeys, where Ted was a Senior Content Manager, and at TBWA\Chiat\Day as a Senior Account Executive, managing significant accounts such as PepsiCo and Mars Petcare. Ted holds a Communications degree with a Business minor from the University of Southern California.