Y G.

Y G. is a Senior Manager at TikTok, where they lead the Signal, Identity, and Attribution Product Team. Previously, Y served as a Senior Software Engineer and Product Tech Lead at Facebook, where they contributed to innovative ad formats and enhancements that significantly increased ad revenue. Their earlier experience includes engineering roles at Oracle and AMD, and they were a Graduate Student Research Assistant at Texas A&M University, focusing on ATPG algorithms and DFT. With a robust background in product development and a strong emphasis on ad monetization, Y has demonstrated a proven track record of driving significant growth and user engagement across multiple platforms.