Yan Xia is a seasoned marketing professional with extensive experience in growth marketing and digital advertising. As the Growth Marketing Manager for TikTok since November 2021, Yan has been instrumental in driving SMB growth initiatives. Previously, at Indiegogo from September 2018 to November 2021, Yan managed paid social campaigns for over 120 hardware clients, developed audience strategies, and provided analytical insights. Earlier roles include Sales and Marketing Analyst & Project Manager at LeMore LLC, focusing on sales strategies and website performance analytics, and Ecommerce Analyst at LEPOW International LLC, where responsibilities included sales forecasting, Amazon store management, and collaboration on crowdfunding campaigns. Yan holds a Master's degree in Industrial and System Engineering from the University of Southern California and a Bachelor's degree in Logistics Engineering from Southwest Jiaotong University.
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