Yasmine E. is a strategic HR leader specializing in leadership capability and HR transformation, currently serving as the EMEA HRBP Lead for Trust & Safety at TikTok since 2023. Previously, Yasmine held various roles at TikTok from 2020 to 2024, including HRBP and HR Country Leader, where they translated business priorities into organizational plans and championed diversity initiatives. Yasmine's experience includes leadership roles at Nielsen from 2016 to 2020 and global HR operations at Microsoft from 2009 to 2016. Yasmine earned a Bachelor of Science in Human Resource Development from Al Akhawayn University and further pursued a Master RH degree.
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