Yating Chen

Yating Chen is a Creator Product Manager at TikTok, where they currently lead initiatives in user growth. Having graduated with a Master of Arts in Strategic Public Relations and Advertising from the University of Southern California, Yating previously served as an Account Executive Intern at McCann Worldgroup, where they conducted competitive brand analyses and developed marketing strategies. They also gained experience as an Assistant Account Executive at AAAZA, Inc. and worked for ByteDance as an Entertainment Marketing Operator. Yating holds a Bachelor's degree in Business Administration from 汕头大学, supplemented by international management studies at McGill University and Ecole de Management de Normandie.