Yi Li

Yi Li is a Data Analytics Manager at TikTok, where they lead the Business Analytics Team in Strategy & Data Science, focusing on monetization products and technology. With five years of experience in business planning and data analytics, Yi possesses a deep understanding of digital marketing in both the U.S. and China markets. They have a rich knowledge of programmatic buying technologies and business applications, along with reliable skills in business and data analysis. Yi previously held positions as a Marketing Coordinator at Intertrips, a Senior Account Executive at RFI Studios, and an Advisor at Dell Technologies, where they led CRM and data analytics for the small business unit. Yi earned a Master’s degree in Marketing Research from the University of Rochester - Simon Business School and a B.S.B.A in Marketing from the University of Denver - Daniels College of Business.