Brady Walen

Brady Walen currently serves as the VP of Strategy, Commercialization and Emerging Brands at Tilray Brands, Inc. since October 2023, having previously held the position of Senior Director of Strategy, Innovation, and Commercialization, and interim brand director for SweetWater, Montauk, and Blue Point. Prior to Tilray, Walen was with Anheuser-Busch from October 2020 to September 2023 as Senior Director of Marketing, overseeing brands such as Widmer Brothers and Redhook. Walen's experience also includes a significant tenure at Craft Brew Alliance from October 2011 to October 2020, where roles spanned Senior Director of Strategy and Business Development and Senior Director of Brand Marketing. Walen founded Crafted in early 2011 and has held various marketing roles, including Director of Marketing at Market Insights. Walen holds a B.S. in Marketing from the University of Illinois Chicago.