Brian Hughes

Brian Hughes is an accomplished marketing professional with extensive experience in brand management and communications across various sectors. Currently serving as the Director of Marketing for the West Region at Tilray Brands, Inc., Brian oversees brand strategy for multiple iconic craft brands and leads a team of Senior Brand Managers. Prior prior, Brian held the position of Director of Brand Marketing at 10 Barrel Brewing Company, where innovative marketing strategies resulted in significant volume gains. With a decade of experience at adidas, including roles such as Director of Brand Communications, Brian drove marketing initiatives that contributed to substantial market share growth and successful product launches. Brian holds a degree in Business Administration with a focus on Sports Business from the University of Oregon.