Carrie Shafir

Carrie Shafir is a strategic marketing and business leader currently serving as Sr. Director of East Brands at Tilray Brands, overseeing marketing for several prominent beverage brands. With over 15 years of experience in the adult beverage, hospitality, and high-net-worth sales sectors, Carrie has developed strong consumer-centric brands and managed P&L responsibilities across various roles. Previously, they held positions such as General Manager at Blue Point Brewing Company and VP of Marketing for Anheuser Busch's Craft Business Unit. Carrie holds a Bachelor of Business Administration from the University of Michigan and a Master of Business Administration from MIT Sloan School of Management.