Roberto Soares is an experienced marketing professional with a robust background in brand development and strategic communication. Currently serving as an Especialista at TIM Brasil since July 2019, Roberto is responsible for building the TIM brand in Brazil, focusing on strategic planning and maintaining the brand's visual identity across various digital platforms. Previously, Roberto worked at Tátil Design as a business executive, creating marketing actions for clients, and served as a Senior Analyst in Social Media at Grupo Globo, where Roberto managed and analyzed digital environments for Radio Globo and CBN. Roberto's tenure at TIM Brasil also includes roles as a consultant and analyst, contributing significantly to campaign development and communication strategies. Roberto holds an MBA in Marketing Management and Digital Strategies from Ibmec and a Bachelor's degree in Social Communication from Pontifícia Universidade Católica do Rio de Janeiro.
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