TIME + TIDE
Bruce Simpson is an accomplished executive with extensive experience in the hospitality and tourism industry. Currently serving as Chief Executive Officer at TIME + TIDE AFRICA since October 2019, Bruce has held various leadership positions, including Managing Director at North Island Seychelles and Chief Business Development Officer at Wilderness Safaris. Additional roles include CEO of Wilderness Safaris Namibia and General Manager at both North Island, Seychelles, and Singita Game Reserve. Bruce's career began as a guide with CC Africa, showcasing a progressive trajectory through senior management roles across multiple premier tourism and adventure companies in Africa. Education includes attendance at King Edward VII School and a degree from the University of Pretoria.
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TIME + TIDE
For decades we’ve been guides and guardians to some of the most remote places on Earth. Venturing to the remotest parts of the continent, Time + Tide’s family-owned safari properties span Zambia and Madagascar. We offer a modern-day explorer the luxury of time and space and the chance to feel fully alive. Original founders, Norman Carr and the Liebenberg family, are credited as leaders in responsible tourism. Today, almost 70 years on, we continue to revolutionize the industry through new, intimate properties in untapped locations where guests can experience authentic interaction with nature’s wild places. With the opening of Time + Tide Miavana, we honour these legacies by bringing the same ethos to Madagascar. Across land and sea, our people take extraordinary care in sharing our deep appreciation for the land, wildlife and culture. We’ve pioneered a more grounded tourism experience, rooted in conservation and synonymous with Africa’s history of ecotourism and preservation. Stop. Look closer. Touch the Earth.