Amanda Ramos is a CRM Analyst specializing in customer engagement strategies, currently working at Neon since June 2023, focusing on the Viracrédito product's performance across various customer lifecycle stages. Amanda's role involves planning ad-hoc communications, exploring segmentation opportunities, and analyzing campaign results, while also maintaining Salesforce automation. Prior experience includes significant contributions at Grupo Casas Bahia, where Amanda led CRM strategic initiatives, notably improving direct channel performance and achieving a 124% growth in email marketing metrics. Earlier experience as a Marketing Assistant at Grupo Netshoes involved managing direct marketing channels and optimizing campaigns through A/B testing. Amanda holds a Marketing Technologist degree from Centro Universitário FAM and a bachelor's degree in Civil Engineering from Universidade Nove de Julho.
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