Isabella Barbieri

Isabella Barbieri is a Senior Brand and Communication Strategist at Neon, with over 8 years of experience in brand management and communications strategy. They have successfully collaborated on campaigns for major brands such as Heineken, Natura, and Unilever, focusing on creative content ecosystems and strategic planning. Prior to their current role, Isabella held various positions across agencies, including Community Manager and Content Strategist, where they led social media strategies and innovative projects like the first music festival in the metaverse for Natura. They hold a bachelor's degree in Advertising and a master's degree in Branding and Strategic Brand Management, along with specialized courses in race and communication technologies.