Fernanda S. has extensive experience in digital transformation and e-commerce, with a demonstrated history of delivering significant growth and innovation across various roles. Fernanda served as the Head of Innovation and Payments at Via from 2018 to 2021, where they led digital transformation initiatives and developed strategies for consumer credit. Prior to this, Fernanda was an E-commerce Executive Manager at Vivara, achieving substantial sales growth and enhancing the customer experience. Fernanda holds a Bachelor of Science in Business Administration from Fundação Getulio Vargas and completed an executive education program at MIT Sloan School of Management focused on digital business strategy. Currently, Fernanda is exploring opportunities in business operations and strategy at Tint.
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