Gena C. is an accomplished strategist with extensive experience in account management, digital advertising, and category management. Currently serving as a Strategist at Tinuiti since April 2021, Gena has a proven track record of increasing B2B revenue through strategic planning and data-driven solutions. Previous roles include Partner Success Manager at Ideoclick, Inc., Account Manager at HydroPeptide LLC, and various positions at Amazon, including Performance System Analyst and Campaign Manager, where Gena optimized campaigns for significant portfolios. Gena's experience also includes driving sales growth at Walgreens and supporting operations at Holland America Line. Gena holds a degree in Communications from the University of Washington and has earned a Social Media and Implementation Certificate. Proficient in tools such as Acumatica and Power BI, Gena combines analytical expertise with a strong background in digital marketing and product merchandising.
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