Lautaro Carrillo

Lautaro Carrillo has a diverse work experience, starting in 2015 as a Backup de Runner at Lexmark International, Inc. Lautaro then worked as a Google Adwords Support Consultant at Cognizant, where they resolved tickets for the Google Adwords platform and provided technical support for advertisers. Lautaro also supported users of Google Analytics and Google Tag Manager and resolved incidents with the Google My Business platform.

In 2018, Lautaro joined Glamit as a Paid Media Analyst, where they managed advertising and revenue goals, defined e-commerce KPIs, and analyzed the return on ad spend. Lautaro also worked as the Head of Marketing at Club del bajón, managing the digital advertising for Club del Bajón and its clients, utilizing Facebook ads/Instagram and Google ads.

In 2018, Lautaro transitioned to Etermax as a User Acquisition Specialist, focusing on the Trivia Crack 2 and Preguntados 2 games. Lautaro managed and optimized user acquisition campaigns, explored new traffic sources, and improved user acquisition lifetime value by creating retargeting and retention campaigns.

Most recently, Lautaro joined TinyBytes in 2020 as a Senior User Acquisition Manager, responsible for building the user acquisition strategy for all their games. Their main goal is to scale the company's revenues from a user acquisition perspective by planning and allocating budgets, defining KPIs, and implementing strategies.

Overall, Lautaro Carrillo has had a wide range of responsibilities in user acquisition, digital marketing, and advertising, with a focus on gaming and e-commerce industries.

Lautaro Carrillo's education history includes multiple academic achievements and certifications. From 2018 to 2019, they attended EducacionIT, where they pursued a degree in Desarrollador web php full stack, focusing on the development of web pages, digital multimedia content, and computer resources. Prior to this, from 2015 to 2018, Lautaro studied at Universidad Siglo 21, where they completed a Tecnicatura en Publicidad, equivalent to a bachelor's degree in advertising. Their studies at Universidad Siglo 21 did not specify a specific field of study.

Earlier in their education, from 2011 to 2015, Lautaro attended Liceo cultural britanico, where they obtained a degree in Levels 1-8 and First Certificate, emphasizing the teaching of English as a foreign language. Additionally, from 2007 to 2012, they studied at Escuela normal superior numero 3, where they completed their Bachillerato degree.

In terms of additional certifications, Lautaro Carrillo achieved the Google AdWords Search Advertising certification in July 2017. This certification was obtained from Google.