Pedro Perez Garcia

Pedro Perez Garcia has over 20 years of work experience in the data and business intelligence field. Pedro started their career in 2001 as a Senior Consultant Business Intelligence at Accenture, where they worked on the design, construction, and testing of billing and cash software developed in COBOL and DB2. In 2003, they moved to Daemon Quest as a Data Project Manager, where they worked on projects related to customer segmentation, potential and customer loyalty, business strategy, and propensity to buy different products. Pedro then joined Adeslas in 2007 as a Business Intelligence Officer, where they worked on projects related to strategic customer segmentation, customer behavior analysis, and commercial and marketing campaigns execution and measurement. In 2011, they joined Suavinex as a Business and Marketing Intelligence Lead, where they were responsible for the launch of the online sales channel, SEO, SEM, emailings, display advertising management, web analytics, and searching of suppliers. In 2014, Pedro moved to From The Bench Games as the Director of Data Analysis and Business Intelligence, where they were responsible for data engineering, data analysis, reporting, and data science/machine learning. In 2019, they joined EEME Business School as a Professor for the Master in Big Data and Marketing Analytics and a Professor for the Master in Marketing Digital. In 2020, they joined Fundesem Business School as a Professor for the Superior Program in Data Science and the Director of the same program. Finally, in 2021, they joined Horizm as the Head of Data, leading a team of three people. In 2022, they joined TinyBytes as the Chief Data Officer.

Pedro Perez Garcia has a Mathematics Degree from the University of Valencia, obtained between 1994 and 1999. Pedro then completed a Degree in Statistics at the Universidad Complutense de Madrid between 1999 and 2003. In 2004, they completed courses in Relationship Marketing, Strategic Marketing at ESIC Business & Marketing School, as well as Marketing Plan and Marketing Mix at IE Business School. In 2009 and 2010, they obtained a Master in Marketing Management from the Universitat Oberta de Catalunya. In 2011, they completed a Marketing Online Course at Fundesem Business School. In 2014, they completed an Introduction to Data Science course at the University of Washington. Additionally, they obtained a Curso de Adaptación Pedagógica (CAP) from the Universitat de Barcelona in 1999. Pedro Perez Garcia also holds certifications from Amazon Web Services (AWS) and Coursera.