Charlotte Baxter is an accomplished brand and innovation strategist currently serving as the Head of Brand Strategy at TinyWins and an Independent Brand & Innovation Consultant. Previously, from 2022 to 2025, Charlotte led the strategy team at Redscout, where they managed projects for diverse clients, including Fortune 500 companies and startups. Charlotte also held various strategy roles at Redscout, contributing significantly to client management and strategic solutions. Earlier experience includes a role as a Consumerist at TATTOO Strategy, where they conducted qualitative consumer research and managed project cycles. Charlotte is pursuing a Bachelor of Arts in Media Studies and French at the University of California, Berkeley, and has studied at Université Paris Sorbonne.
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