Conny Lanza

Conny Lanza is an experienced marketing and communication professional currently serving as a Lecturer at Tio Business School since September 2022. As the Founder of GoCrazy, a creative branding agency with locations in Utrecht and Madrid since 2017, Conny Lanza specializes in guiding clients through brand strategy to creative design and art direction. Previous roles include Manager of Branding at B2C Europe, where full rebranding was executed from 2017 to 2019, and General Manager of Privium at Schiphol Group, overseeing business development and marketing for an international loyalty program from 1998 to 2012. Conny Lanza has also owned TwinklingStar consultancy and held positions in marketing and research at various organizations since 1994. Educational qualifications include multiple Master's degrees in Organizational & Social Psychology and Communication Science from Utrecht University and the University of Amsterdam.