Mathilde Bacar

Mathilde Bacar is an experienced professional in the fields of marketing, CRM, and procurement, currently serving as the CRM & Marketing Digital Content Lead and International Marketing Digital & CRM Project Leader at TISSOT since July 2021. Prior to this, Mathilde held various positions at Philip Morris International, including Retail Operations Coordinator for IQOS, where responsibilities encompassed developing marketing strategies and budget management, and Marketing Buyer, focusing on sourcing and supplier management. Previous experience at Canal+, Valeo, Studyka, Parkour Generations, and NB Illustration involved roles in purchasing, project management, and marketing support. Mathilde holds multiple degrees from KEDGE Business School, including a Master's in International Purchasing and a Master's in Management.