Laurie Etheridge

Laurie Etheridge currently serves as the President of Title Nine, leading strategic initiatives and operations for a $100M women-owned outdoor and active apparel brand, achieving revenue growth and enhanced profitability. Previously, Laurie acted as the Chief Executive Officer and Board Member of Amour Vert, where strategic and digital innovations positioned the company for growth. As Co-Founder of ID Lab Global, Laurie provided consulting in digital marketing and brand development. During tenure as President of Lucy Activewear at VF Corporation, Laurie successfully turned around a $100M brand while achieving significant revenue growth. Additionally, Laurie held senior leadership roles at Levi Strauss & Co., Perry Ellis International, Quiksilver, and Warnaco. Laurie holds an MBA from the University of California, Berkeley, Haas School of Business, and has furthered education at Saïd Business School, University of Oxford.