TJG partners with hospitality, lifestyle, and design-led brands to define concept, positioning, and strategy across development, launch, and growth. Led by brand and marketing consultant Tricia Grant, we bring the pace and strategy of the US market + a nuanced cultural perspective shaped by the heritage and luxury of London and Europe.

Operating at the intersection of strategy and creation, we advise brands on how to show up, and where. We marry concept development with cultural resonance, aligning brand expression across experience, design, and communication.

We look for projects where hospitality, culture, and place meet. We’re passionate about building environments where a brand resonates far beyond a space, becoming a lived experience shaped by emotion, design, and community.

Informed by Tricia’s background spanning luxury, property, design, hospitality, retail and experiential, our interdisciplinary approach integrates brand and concept development, marketing and communications, partnerships, and guest experience. We translate one cohesive vision across a complete brand ecosystem.

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Strategic Advisory
Tricia Grant operates as an independent brand consultant, partnering with brands on strategy across development, placemaking, marketing, and communications. Engagements are available on a project or ongoing basis.

The Studio: Atelier Blue
Atelier Blue is our collective studio arm, delivering concept-led projects across hospitality, lifestyle, and property. Working with a curated network of creatives across branding, digital, spatial design, content, PR, partnerships, and experience design, Atelier Blue supports ventures from initial concept through to launch.

TJG Collective Ltd

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