TLC Ads – Lead Generation for Growth-Minded Businesses

We help 5–50 employee businesses turn paid advertising into trackable revenue. No agency waffle, no vanity metrics – just lead attribution systems that prove ROI. And yes, we treat you with actual TLC.

What We Do:
We build multi-channel lead generation campaigns (Google Ads, LinkedIn, Meta, Microsoft) that connect ad spend to actual profit. Most agencies optimise for clicks or conversions. We optimise for revenue.

How We're Different:
Lead Attribution Systems: We use WhatConverts to track all lead sources (calls, forms, chat), filter out time-wasters, and sync conversion data back to ad platforms so you're optimising for profit, not activity.

Landing Page CRO: We use Microsoft Clarity (session replay, heatmaps, rage clicks) with our proprietary audit checklist – built and refined over 15+ years – to identify exactly why pages aren't converting and provide detailed recommendations.

ROI-Focused KPIs: We work with you to define success based on your profit margins and customer lifetime value. A high cost per lead is fine if the ROI justifies it.

No Outsourcing: Small UK-based team of three. All client work is done in-house. You'll always know who's working on your account.

Who We Work With:
Marketing Directors, Founders, and Sales Directors at 5–50 employee businesses (£2k–£50k+ monthly ad spend) who fall into one of three camps:
Burned by previous agencies and want a partner who speaks in outcomes, not vanity metrics.

Rapidly growing and using Google Ads for the first time – need expert guidance to avoid expensive mistakes.

Managing PPC in-house but struggling to make it effective due to lack of time, expertise, or both.

Our Team:
Victoria Chapman – Founder
Gareth Westhead – Senior PPC Manager
Emma Coppen – Junior Ads Account Manager

A combined 35+ years of PPC and lead generation experience. Based in Southampton. Founded in 2009.

www.tlcads.co.uk/contact

TLC Ads

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TLC Ads

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