Launched in April 2008, Tmall.com (www.tmall.com) is dedicated to providing a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise. A large number of international and Chinese brands and retailers have established storefronts on Tmall.com. According to iResearch, Tmall.com was China’s largest platform for brands and retailers in terms of gross merchandise volume in 2014. 

Launched in February 2014, Tmall Global (www.tmall.hk) is an overseas platform and an extension of Alibaba Group’s B2C Tmall.com business, which enables overseas merchants to enter China’s online retail market. By joining Tmall Global, merchants can conduct business from overseas without the need for physical operations within mainland China. International brands on Tmall Global benefit from the exposure to the hundreds of millions of visitors on Taobao Marketplace and Tmall.com. Through Tmall Global, Chinese consumers have access to a variety of branded products sourced and fulfilled from outside mainland China.

Tmall.com is a business within Alibaba Group.

Consumer

E-Commerce

Retail

Tmall

This department focuses on managing and optimizing product categories to enhance market performance.

Category Management

This department focuses on overseeing and optimizing operational processes and industry-specific operations.

Operations Management

This department focuses on nurturing key partnerships and driving business growth within luxury markets.

Business Development

This department focuses on managing and optimizing business processes and operations to enhance efficiency and drive growth.

Business Operations

This department is responsible for the development and oversight of product strategies and execution to meet market needs.

Product Management

This department focuses on designing and enhancing user interactions and experiences with products and services.

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Operations Management

Business Development

Business Operations

Product Management

User Experience