Sara O'Brien

Sara O'Brien is an accomplished marketing professional with extensive experience in paid media operations and strategic marketing management. Currently, as the APAC Paid Media Operations Director at The Marketing Practice, Sara contributes to advanced marketing strategies. Previously, Sara served as Head of Marketing Operations and Marketing Manager - Digital & Demand at Rombii, a digital media agency specializing in B2B technology. Additional roles include Senior Project Manager at Rombii, Digital Project Manager at etouches, and Strategic Marketing Solutions Project Manager at IDG, where innovative marketing initiatives were developed for leading clients. Sara co-founded Floorwerx Pty Ltd, significantly increasing sales through effective marketing campaigns, and holds a Bachelor of Business Administration from Bond University and a Graduate Certificate in Data Science & Innovation from the University of Technology Sydney.