Shannon Paul

Shannon Paul, MA, is an experienced media planner currently working at The Marketing Practice since July 2021, specializing in media, data, and lead generation marketing for B2B and select B2C clients. Key responsibilities include collaborating with accounts teams to align client objectives with media strategies, executing media buys across various platforms, and optimizing paid media to achieve KPIs. Prior to this role, Shannon served as an Associate Media Strategist and a Digital Media Communications Specialist at Accenture, managing advertiser interactions and campaign optimizations. Shannon has also held positions as an Account Manager at PIN Business Network and a Family Services Coordinator at Seattle Children's. Educational qualifications include a Master of Arts in Marketing Communications from the University of Westminster and a Bachelor of Arts in Graphic Design from the University of Northern Colorado. Shannon's early experience includes a social media internship and a barista position at Starbucks, showcasing a diverse background in both marketing and customer service.