Sophia Staib

Sophia Staib is an experienced marketing professional currently serving as an Account Director at The Marketing Practice since September 2020, where responsibilities include developing ROI-driven campaigns and overseeing all stages of Account Based Marketing (ABM) initiatives. Prior roles include Account Manager and Account Executive, as well as an English Language Teacher at Kids&Us Language School. Sophia's background also features significant public relations experience as a Public Relations Coordinator for the Landeshauptstadt München, where project organization and departmental advisory were key responsibilities. Academic qualifications include a Master of Business Administration from FOM University of Applied Sciences, with a focus on International Marketing and Entrepreneurship, and a Bachelor of Arts in Public Management from Hochschule für angewandtes Management. Additional experience includes contributions to HR and recruiting processes at BMW Group and international tourism management during an internship with Shoalhaven City Council.