Heba Asmar

Heba Asmar is an accomplished professional with extensive experience in product management and leadership within the entertainment and fintech sectors. Currently serving as the Director and Senior Product Manager at Fox Entertainment's TMZ since April 2024, Heba has previously held significant roles such as Co-Founder and Head of Product at imbr, Senior Director of Technical Product Management at Warner Chappell Music, and Senior Product Manager at Pollen. Other notable positions include Director of Product Management at Universal Music Group and various product management and marketing roles at Fullscreen, Bertelsmann SE & Co. KGaA, EPIX, and Scripps Networks Interactive. Heba holds a Bachelor of Business Administration from Rutgers University.