TOAST aspires...

To a slower, more thoughtful way of life

To good design that delights and inspires

To rich colour, texture and fabric –
Supple linens, block printed cottons, Scottish and Yorkshire and Tuscan-spun yarns, handwoven khadis, hand-dyed ikats, Japanese indigo and organic cotton denim

To the virtues of collaboration –
With mills, knitters, weavers, ceramicists. 
But also with writers, thinkers and artists


Established in West Wales in 1997, TOAST has grown from loungewear and nightwear to become a unique lifestyle brand renowned for its thoughtful, contemporary design and commitment to traditional textiles and craftsmanship.

Today, TOAST creates and curates simple, functional, beautiful clothing, homeware & editorial.

TOAST has studios in both London and Swansea and is one of the very few UK clothing brands with its own full pattern room.

TOAST has shops throughout the UK and can be found in many John Lewis stores.

Each week TOAST publishes articles in its online magazine – from the stories of its materials through to exhibition and book reviews, artist profiles, seasonal recipes and travel pieces.

You can follow TOAST on Instagram, Facebook, Pinterest and Twitter.

Design

Publishing

Textiles

TOAST

TOAST's headquarters in London, United Kingdom

Suzie de Rohan Willner

Aman Narang

Clare York (Gribble)

Rachel Cure

Laura Shippey

Claire Robinson

The Retail Staff at TOAST are dedicated to providing an exceptional customer experience within the brand's thoughtfully designed spaces. They engage with customers, offering personalized assistance and showcasing TOAST's commitment to quality textiles and craftsmanship. This team ensures a warm and inviting atmosphere, facilitating a deeper connection between customers and the brand's unique lifestyle products while promoting TOAST's ethos of a slower, more thoughtful way of life.

Retail Staff

This department manages and supports the sales process to enhance productivity and drive revenue.

Sales Operations

The Product Development Team at TOAST focuses on creating and refining the brand's thoughtfully designed clothing and homeware. Leveraging traditional textiles and craftsmanship, team members collaborate on fabric selection, product design, and technical development to ensure each item embodies TOAST's commitment to quality and aesthetic appeal. They also facilitate partnerships with artisans and suppliers, contributing to the brand's distinctive lifestyle offerings.

Product Development Team

This department manages day-to-day activities in retail environments to ensure efficient operations and customer service.

Retail Operations

This department manages product selection, pricing, and inventory strategies to drive sales and customer satisfaction.

Merchandising Operations

The Creative and Design Team at TOAST is responsible for shaping the brand's aesthetic and narrative, blending traditional craftsmanship with contemporary design. They collaborate closely to create beautiful, functional clothing and homeware while ensuring every piece resonates with TOAST’s commitment to rich textiles and thoughtful living. This team not only designs garments but also curates engaging content for the brand's magazine, crafting a holistic experience that reflects TOAST’s values of quality, collaboration, and inspiration.

TOAST

Org chart

Teams

Retail Staff

Sales Operations

Product Development Team

Retail Operations

Merchandising Operations

Creative and Design Team

Offices

TOAST

Org chart

Teams

Retail Staff

Sales Operations

Product Development Team

Retail Operations

Merchandising Operations

Creative and Design Team

Offices

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