Mike Bartels

Mike Bartels is the Director of Tobii Pro’s Marketing Research & UX segment in North America. His team provides advanced eye-tracking solutions and conducts world-class attention research studies on behalf of companies. Over the past twelve years, he has designed, performed, and analyzed eye-tracking studies in a variety of fields, including web usability, user experience, package design, consumer contexts, advertising and applied science. Bartels has a M.A. in Experimental Psychology and has written eye tracking-related articles for several marketing research publications (Quirks, QRCA Views) and scientific conferences (HCII, ETRA).