An independent branding and design studio formed by creative communicators. We depict meaning from essence to generate value and impact for our partners.

We work closely with our clients to find and amplify their voices, communicating with value and substance that places people first. Believing in the effectiveness of simplicity, we distill ideas to their essence, constructing compelling messages that endure.

Not bound by stylistic formulas, each project is tailored uniquely to ensure contextual sensitivity and relevance. We constantly strive to add value to our clients’ objectives through the power of branding and design—all with a curious, intelligent, and rigorous design attitude.

To create work with the most impact, we always endeavour to achieve the highest creative standards. Along the way we are glad to have been recognised by some of the best, including British D&AD Awards, New York ADC Annual Awards, New York One Show Awards, New York Type Directors Club Awards, German Red Dot Awards, Tokyo Type Directors Club Awards, HKDA Global Design Awards, Golden Pin Design Awards, and Design for Asia Awards. Recommended by Monocle as a Hong Kong design staple, we also hold the honour of being featured twice in Campaign Brief’s Creative Rankings as one of Hong Kong’s hottest agencies.

Toby Ng Design

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