John Matthews

John Matthews currently serves as Product Director at TOD MENA since October 2025. Prior to this role, John held various positions at beIN MEDIA GROUP, including Senior Manager of Digital Products, where significant contributions were made to the launch of TOD, an OTT platform, enhancing the group’s digital presence in the MENA region. John has also worked as a Product Consultant at Inviqa, and Client Partner at Racing Post, focusing on digital revenue streams and joint ventures. Notable achievements at beIN MEDIA GROUP include pioneering an API-first core platform strategy that boosted traffic significantly and receiving recognition as the "Best B2C Website of the Year 2015." John has extensive experience in project management and product development, having worked with companies such as Perform, Bloomsbury, and Pearson, where expertise was demonstrated in implementing digital strategies and managing high-impact projects.