Joe Shellard is a seasoned professional in data and insights, currently serving as the Senior Director and Head of Partner Data and Insight at TodayTix Group. Previously, Joe held the position of Head of Data, Insight and Ticketing at AKA UK, and has experience as the Marketing and Sales Manager at Wycombe Swan Theatre. Joe's career commenced as a Data Analyst at Purple Seven and included a role at the National Theatre in the Box Office. This diverse background in both analytical and marketing roles highlights Joe's expertise in driving data-informed strategies within the arts and entertainment sectors.
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