Laurence Bye

Associate Creative Director at toddstreet

Laurence Bye is the current Associate Creative Director at toddstreet. Prior to this, Laurence was a freelance wholesale accounts assistant for TAMARA MELLON BRAND from September 2015 to November 2015. Before that, Laurence worked as a Business Development Specialist for Allen & Overy from October 2010 to September 2015. In this role, Laurence was responsible for managing all marketing and business development activities for the Project Finance, Restructuring and General Lending groups across multiple jurisdictions including the U.S., Latin America and China.

Some of Laurence's key responsibilities included writing pitch and proposal documents, organizing events, developing client relationships and brand awareness, preparing advertisement material, and coordinating information posted to the external website and intranet. Laurence was also responsible for writing and organizing award submissions for major legal publications and directories.

After completing a Bachelor of Arts/Sciences at the University of Sydney, Laurence Bye undertook an exchange semester at ESSEC Business School as part of their Master of Commerce (Marketing) degree. They then went on to complete their Master of Commerce (Marketing) degree at UNSW.

Laurence Bye works with Marge Hoppe - Managing Director, Production Strategy, Aimee Adams - Director, Creative Strategy, and Frank Cannava - Director, Experiential Marketing & Account Services. Laurence Bye reports to Todd Street, CEO, President.

Timeline

  • Associate Creative Director

    Current role