Passant al-Deeb

Passant Al-Deeb is an accomplished professional with extensive experience in strategy, planning, and research within the creative industry. Currently serving as Head of Strategy and Planning at TOLD since July 2022, Passant leads market research initiatives to derive actionable insights for growth optimization. Previously, as Research and Development Director at Squares - ميادين, strategic innovation and audience experience were prioritized, alongside managing the R&D team. Passant's expertise spans various roles including Concept Development Manager and Art Director. A graduate of multiple prestigious institutions, Passant holds multiple master’s degrees in fashion design and management, as well as a Bachelor's degree in Painting from the Faculty of Fine Arts, Alexandria University. Notably, Passant achieved recognition at the Riyadh Jewelry Salon competition, securing second place for a first jewelry piece design.