AL

Amy L.

VP DTC

Amy L. currently serves as the VP of Direct-to-Consumer (DTC) at TOMS since 2022. Prior experience includes holding the position of Senior Director of DTC and Ecommerce at Sound United from 2020 to 2022, where responsibilities involved leading e-commerce growth for an $800 million audio electronics company. Amy also worked as VP of Marketing and Ecommerce at Boston Proper from 2018 to 2020, overseeing marketing efforts for a $90 million women’s apparel brand. Further experience includes roles as VP of Ecommerce and Marketing at Donald J Pliner, VP of Digital Marketing at The Children's Place, and additional senior marketing roles at Mom365, Possible Worldwide, Ogilvy & Mather, Draftfcb, and Grey Direct. Amy holds an MBA in Finance and Marketing from Gies College of Business at the University of Illinois Urbana-Champaign and a BS in Business Administration/Information Systems from Illinois State University.

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