Anna Borbotko is an accomplished professional with extensive experience in sales enablement and product marketing across various organizations. Currently serving as the Sales Enablement Lead at TomTom, Anna is instrumental in building the sales enablement team, focusing on enhancing sales confidence, buyer engagement, and conversion rates. Previously, Anna held roles such as Product Marketing Lead and Senior Product Marketing Manager at TomTom, where efforts included developing go-to-market strategies and positioning for multiple product categories and supporting sales across global markets. Anna's entrepreneurial spirit was evident as a Solopreneur and Product Marketing Consultant at Dinology, where strategic marketing initiatives were crafted for the restaurant and retail sectors. Anna's educational background includes a Master of Arts in Leadership and Management from Webster University and a Bachelor's degree in International Communications Management from The Hague University of Applied Sciences. Additionally, Anna contributes as a GTM Advisor at IUTY and as an Expert in Residence in Product Marketing at the Product Department.
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