Ariel Long is an experienced product manager and growth marketer with a strong background in driving innovation and customer-centric strategies. Currently serving as a Product Manager at TomTom since April 2018, Ariel has previously held roles such as Senior Growth & Product Marketer and Growth Hacker. Skills include establishing growth teams, conducting comprehensive customer journey mapping, and running data-driven experiments to optimize e-commerce performance. At Bynder, Ariel developed B2B growth strategies and led marketing automation efforts. Prior experience includes growth marketing roles at Growth Tribe and StuDocu.com, as well as a marketing manager position at Triple 3D, focusing on both B2C and B2B strategies. Academic qualifications comprise a Master's Degree in Journalism and Media Studies from the University of Groningen and a Bachelor's Degree in Journalism and Mass Communication from Huaqiao University.
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