Jaime Rubio is a seasoned design professional with extensive experience in user experience (UX) and user interface (UI) design. Currently serving as Team Lead Design and Design Manager at TomTom since October 2019, Jaime leads the Mobile Apps UX team, fostering a collaborative environment and focusing on user-centered experiences. Previous roles include Senior Product Designer at TomTom, where Jaime successfully launched a mobile app for motorcycle enthusiasts, and Co-founder & Product Designer at Boardtrip, overseeing UX/UI design and strategy. Jaime has a solid background in the banking sector as Product Designer at Banco Santander, developing a unifying design system, and has also contributed to various projects in digital transformation and creative direction throughout a career that began with freelance work at Primapes. Jaime holds a degree in Graphic and Interactive Design from ESNE - Escuela universitaria de Diseño, Innovación y Tecnología.
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