Since 2006 I've helped over 50 organizations with their conversion optimization challenges. My CRO work experience is ranging from travel to retail and from publishing to government. I have been working with local and international clients, from scale-ups to enterprise organizations, from digital-first to digitally "not yet transformed".

Over the years I have created conversion agencies, conversion-related websites and tools, conversion training courses and conversion events. My main love for the conversion optimization and experimentation industry never changed to something else than the actual work itself. This mindset also keeps me from ending up as a conversion professor that has not been doing the actual CRO work for over 10 years...

Recent or ongoing projects:
✓ Reviewing the experimentation process at a large US publisher
✓ Interviewing experimentation teams for the Experimentation Culture Awards
✓ Creating A/B-test courses for several e-learning platforms

My current daily work is running conversion-related webinars/events for the optimizers community, which I combine with actual CRO and experimentation related work on a contract / project basis. I'm not involved in the daily operations of the Conversion agencies I founded.

Examples of projects I've finished successfully in the past:
✓ Ecommerce company (NL): leading the check-out funnel CRO project
✓ Publisher (EU): training teams on experimentation and persuasion tactics
✓ Travel company (NL): leading the project to set-up CRO in the organization
✓ Telecom company (EU): consulting on CRO projects at several offices
✓ Banking (NL): training teams to become more effective in CRO

Ton Wesseling

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