Two friends, two creative minds, impassioned to create a business that offered beautiful, thoughtful & innovative products for people across the world; that could nurture & provide a sense of wellness – welcome to the world of tonic.

Toni Joel & Nikki Horovitz are the brilliant & creative entrepreneurial minds behind Tonic Product Development.

Together with their business idea, hard work, many conversations, outreach, networking & tireless efforts, the company quickly grew.  Tonic soon extended from what was initially a gift-driven, personal care company - which developed products for leading retailers throughout Australia - into the launch of Tonic, the brand (which is an ideal combination of the founders' names) now focused on nurturing, practical & beautiful gifts.

Tonic offer beautifully scented shea butter soaps & their hero products: the heat pillow, eye pillow, jewellery cube, hot water bottles, cosmetic bags & much more!

As inspiring businesswomen Toni & Nikki embraced an entrepreneurial drive, each with a strong emphasis on family, creativity and morality - operating their business based around these values. In its many successful years of business, Tonic has become renowned for exquisite & practical gifts in distinctive patterned fabrics which are the creative of Toni and Nikki’s innovative & thoughtful designs.

Toni & Nikki associate Tonic’s longevity & ongoing success to their determination to be true to their initial vision: for Tonic to offer a range of luxurious, unique & quality Australian-made products that can also provide nurturing, practicality & beauty. Now exporting globally in the USA, Canada, Hong Kong, Europe, the United Kingdom & more, Tonic continues to grow thanks to hard work, tenacity & enthusiasm for taking on new challenges & delivering on customers’ needs.

Tonic is proudly 100% Australian owned, its products are not tested on animals & each item is made with the highest quality, locally sourced materials & ingredients.

Tonic Australia

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Tonic Australia

Org chart

Teams

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