Andy Mckendry is an accomplished UX writing professional with extensive experience in crafting content strategies that enhance user experiences and drive business growth. Currently serving as the UX Writing Lead at Toptal since October 2022, Andy specializes in optimizing user journeys and developing scalable content for new business verticals. In addition, Andy owns The Very Good Content Company, focusing on B2B and B2C conversion content. Previous roles include Lead UX Writer II at Pollen, where Andy developed tone and voice guidelines and collaborated on marketing strategies, and Lead UX Writer for the Genius Loyalty Programme at Booking.com, leading UX writing efforts across various departments. With a Master's degree in Professional Writing and a Bachelor's degree in Film from Falmouth University, Andy also has diverse experience in content management and freelance writing spanning multiple sectors.
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