Zara Baker

Zara Baker is a Chief Marketing & Innovation Officer and digital/AI transformation expert with over 16 years of healthcare commercialization experience. Trained at MIT, Zara has held prominent roles in leading companies such as Ionis Pharmaceuticals and USA Vein Clinics, where they focused on digital innovation and omnichannel marketing strategies. They co-founded Blue Sand, where they significantly grew brand partnerships and sales, and currently serves as a fractional Chief Marketing Officer at Toptal. Zara's interdisciplinary educational background includes a Master's in Digital Marketing from Edinburgh Business School and a Bachelor's in Biology from The University of Edinburgh.