Toptracer
Lars Nyhed is a seasoned software developer with extensive experience in various leadership and technical roles. Currently serving as a Senior Software Developer at Toptracer / Topgolf Sweden AB since October 2018, Lars has previously held positions such as Software Architect at Elekta and VP Engineering at Sticky, where expertise included developing biometric tracking systems and backend programming in C++ and Python. Lars has also been a CTO at a tech startup focused on single lens eye tracking, and served as Director of System Development at ISD Technologies, managing teams and strategic software development in C++. Additionally, early career experience includes developing advanced simulation and training equipment for the Swedish Air Force. Lars holds a Master’s degree in Geoinformatics from KTH Royal Institute of Technology.
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Toptracer
The company was founded in 2006 with the goal to enrich the experience of watching golf on TV. By developing a unique software capable of tracking the flight of a golf ball in a camera feed, and adding graphics to make this visible on screen, Toptracer has achieved this. Several of the world’s largest broadcasting companies expressed interest, andsoon Toptracer was being featured in TV coverage from the biggest golf tournaments in the world, such as The Open Championship and the Ryder Cup.