The company was founded in 2006 with the goal to enrich the experience of watching golf on TV. By developing a unique software capable of tracking the flight of a golf ball in a camera feed, and adding graphics to make this visible on screen, Toptracer has achieved this. Several of the world’s largest broadcasting companies expressed interest, andsoon Toptracer was being featured in TV coverage from the biggest golf tournaments in the world, such as The Open Championship and the Ryder Cup.

Computing

Toptracer

Toptracer's headquarters in Dallas, TX, United States

This department oversees the planning, execution, and delivery of projects to ensure timely and successful completion.

Project Management

The Software Development team at Toptracer is responsible for designing, developing, and maintaining the innovative software that tracks golf ball flights and integrates this data with real-time video feeds. This includes creating seamless user interfaces, optimizing back-end systems, and ensuring the accuracy and reliability of the tracking technology. The team collaborates to enhance broadcast graphics and deliver a cutting-edge viewing experience for major golf tournaments around the world.

Software Development

The Engineering team at Toptracer is responsible for developing, optimizing, and maintaining the advanced software and hardware solutions that track the flight of golf balls on camera feeds. They work on everything from coding and software development to mechanical and hardware design, ensuring seamless integration and functionality for broadcasting companies. Additionally, they provide installation, support, and quality assurance to uphold Toptracer's high standards in delivering an enriched viewing experience for golf enthusiasts worldwide.

Engineering

The Sales Team at Toptracer is responsible for driving revenue growth by identifying and securing new business opportunities, managing client relationships, and ensuring satisfaction with Toptracer’s innovative golf tracking technology. They work closely with broadcasters, golf courses, and other potential clients to showcase the value of Toptracer's offerings, negotiate contracts, and implement tailored solutions. The team also collaborates with technical and marketing departments to align sales strategies with the company’s broader goals.

Sales Team

This department is responsible for defining product vision, strategy, and leading the development and execution of product roadmaps.

Product Management

The Technology and IT team at Toptracer is responsible for developing, managing, and maintaining the advanced software and IT infrastructure that allows Toptracer to deliver its unique golf ball tracking technology. This includes ensuring seamless integration with broadcast systems, enhancing software capabilities, and providing technical support during live events to ensure flawless performance on major broadcasts like The Open Championship and the Ryder Cup. The team combines expertise in infrastructure management, software development, and broadcast technology to continuously innovate and improve the viewer experience.

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Other teams

Software Development

Engineering

Sales Team

Product Management

Technology and IT