James is Co-founder & Managing Director of Obvious Ventures and works with creative founders to define new categories across food, consumer goods, and modern work. James has invested in a wide range of mission-driven startups including Beyond Meat (IPO), Welly (acquired by Unilever), Incredible Health, Gusto, Opower (IPO), and Seventh Generation (acquired by Unilever). Prior to investing, James served as President and CEO of Xoom.com (IPO), Ofoto (acquired by Kodak), and When.com (acquired by AOL).