Michael Read is an accomplished sales and marketing professional with extensive experience in the golf and commercial equipment industries. Currently serving as Sales Director for Commercial Equipment at The Toro Company since October 2018, Michael has previously held roles such as Sales & Marketing Director for Golf Irrigation and Senior Marketing & Sales Manager within the same organization. Prior to joining The Toro Company, Michael founded Readwork to assist entrepreneurs with business strategies and management processes after accumulating nearly 20 years of expertise in various marketing and business development positions. Notable past positions include VP of Business Development at OpenTee / GolfSwitch, where new strategic alliances were cultivated, and Director of Business Development at Club Car, where Michael managed technology platform P&L. Michael holds a Bachelor of Science in Advertising and an MBA with a concentration in Marketing from the University of Illinois Urbana-Champaign.
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