Henk Haaima

Henk Haaima is an experienced Creative Director and Digital Designer, currently serving as User Experience Lead at the Government of the Netherlands, Tax Administration. They previously held roles as Executive Creative Director at Positive NL and Principal Art Director at Mirabeau, among others, where they led design initiatives for notable clients such as AirFrance/KLM and Etihad Airways. Henk holds a Master of Science in Brand Management from EURIB, a Master of Arts in Painting and Typography from the Düsseldorf Art Academy, and is currently studying Generative Deep Learning at the O'Reilly School of Technology. Throughout their career, they have focused on enhancing user experiences through well-crafted design and have contributed to various design juries and educational initiatives.